What We Do
Our PR services
Every team member in our company is a digital native, involved with the technology industry or IT media long before joining technikPR. This allows us to perform PR for our clients on a deep technical level. Leveraging our network. of media, influencers, opinion leaders, bloggers and Youtubers, we offer services ranging from classic product PR and sampling to audiovisual content production, social media strategies, marketing campaign management, and 24/7 access to our powerful backend tools.
Product PR
Our employees are former editors, industry insiders, marketing professionals, digital natives and gamers, with a deep understanding of the products and technology that your company designs and manufactures.
Product PR is our second nature; because of this intimate knowledge, we can interest and inspire editors to use your product and achieve maximum results. We can educate them on your products, answer any technical questions they might have, or even proactively steer them towards the focus points that really matter to you.
Influencer Relations
With the rise of online media, forums and especially social media, it has become extremely important to ensure that you are noticed by influencers that are actually relevant to your brand and issue at hand.
It's our job to discover relevant influencers, listening to the conversations across social media, engaging and becoming a part of conversations between the community of influencers as a means to build relationships.
We work with all sorts of influencers, from those with a large following to micro-influencers, reaching an audience that is relevant to your brand.
Editorial Services
Being former editors, we know all about content creation – it has been the bread and butter of our industry for years. The channels for distributing content keep changing and evolving, but the basic rules still apply – understand the audience, find out what they are interested in and create original material that informs, entertains or engages.
Highlights
- News releases
- Technical articles
- Review guides
- Case studies
- Byliners
- White papers
Corporate Communications
Good press results should be used for corporate communications. Clippings and awards should be distributed to your employees and customers to increase your brand awareness.
We have automated this entire process for you, from the scheduled distribution of press newsletters to automated clipping or award feeds on the product pages of your website.
Highlights
- Powerful online clipping database
- Collect, organize and manage media echo
- Real-time clipping report creation
- Newsletter service (in your corporate identity)
- Clipping integration API (website, RSS, social media)
- Comprehensive analysis
Product Launches
Maximum visibility for your new product starts with a successful product launch. We have perfected the art of product launches – from setting the ideal date to coordinating with partner agencies and defining review NDAs.
Highlights
- Find perfect launch dates
- Organize global NDAs for editors
- Organize launch events
- Match product type to media for optimal coverage
- Educate editors on product strengths and USPs
- Prevent early leaks
- Collect and compile coverage for sales support
Event Organization
No matter if it's a big press conference, an intimate product presentation, booth presence at a global expo, or an informal dinner party for media partners – we make the event a memorable occasion for you and your guests.
We offer exciting out-of-box solutions, develop the scenario, coordinate the preparations and, if necessary, moderate the event. We even leverage our relationships with cooperating industry partners to maximize the attention to your event.
Full Sample Management
technikPR can store and manage your entire sample stock. We ship with package tracking for clients and editors; when samples are returned, we make sure they are checked, updated and refurbished before they are put back in the sample stock.
Highlights
- Online sample management
- Sample tracking with detailed status
- Chronological view of sample status
- Geographical view of sample status
- Notification and confirmation functionality
- Full transparency
Crisis Communication
It only takes the click of a button for information to find its way online. Whether this information is true or false is not as important anymore, and once shared, its ripple effects can be massive.
What we can do is offer our services to identify potential crisis situations in advance, based on online monitoring and a strong relationship with the media. We rely on our strong media relationships, skilful and streamlined communication, high approachability, and fast response times to help our clients 24/7.
